Cell Meter™ Direct Cell Proliferation Assay Kit offers an easy solution for quantifying cell proliferation and cytotoxicity in live cell populations. The assay is based on a proprietary cell-permeant DNA-binding dye paired with a signal enhancer that prevents dead-cell staining, ensuring that only intact, live cells are measured. This kit enables sensitive detection in the broad range of 50 to 25000 cells per well and is suitable for high-throughput screening applications. This kit is compatible with standard fluorescence plate readers and multiplex assay formats making it a versatile choice for a wide range of applications including drug discovery, compound screening and bioproduction monitoring. Cell Meter™ Direct Cell Proliferation Assay Kit delivers accurate, reproducible, and easy-to-interpret data for your cell-based studies without the complexity of traditional assays.